You’ve probably heard about superfoods, or seen them on the menu of your favorite cafe, but did you know that some superfoods can empower your skin and hair? For many of us, the term superfood likely conjures up images of avocados or exotic smoothies with unpronounceable ingredients. But there is so much behind the name that we don’t know about. … Read More
The prickly pear, also known as the sabra, opuntia, or barbary, is a cactus native to North America but has also been growing in Israel for more than 100 years. Despite its long history, consumers have only become aware of its amazing properties in recent years. Starting off as green before turning reddish-pink, the prickly pear is a highly nutritious … Read More
In a previous article, we explained the steps you need to take to put together a cosmetic retail business plan, which is a crucial document for any company. Once you’ve put together that business plan, you then need to present it to upper management if you want to get their buy-in. In this article, we will explain the approach you … Read More
Unilever, L’Oreal, Proctor & Gamble. All these household names were once much smaller companies with a much more narrow product range. But how did they get from their humble beginnings to where they are now? They all employed smart business growth strategies that ensured they were constantly moving forward. Read on for some key strategies you can employ to help … Read More
Building a hair care business, launching a new line, or expanding your range of products, is a tough job. That’s why finding the right hair care manufacturer is key. Working with the right manufacturing partner will help you grow your company, make your products more profitable, and further the success of your cosmetic line. This is especially true in the … Read More
The annual Cosmoprof North America event will take place in Las Vegas on July 28-30. This leading B2B beauty trade show allows companies to discover new beauty brands, hear about product innovations, find new channels for manufacturing, packaging, and distribution, and meet with leading industry professionals and retailers. Last year’s event played host to more than 40,000 attendees from almost … Read More
“Build it and they will come” is not a saying that applies to the cosmetics industry. Even if you have created a fantastic, all-natural product, produced in a sustainable and ethical way with beautiful packaging – and ingredients that really work – you won’t get the results you are looking for if you don’t have a cosmetic marketing strategy in … Read More
The skincare business has been growing rapidly, which means increased competition and more fragmentation. Brands that can’t keep up with consumer demands and industry trends risk losing their grip on this crowded market. That’s why we’ve put together a list of market trends in the skincare business to help you understand where the industry is heading and what you should … Read More
If you want to develop a beauty brand, it is crucial to understand the cosmetic product development process. This process spans from coming up with a concept to deciding on a budget, then creating a formula and designing the packaging, and finally, the production of samples and the final product. The beauty market is competitive, but there is also ample … Read More
The skincare market is competitive by nature, and there is an increasingly wide range of products targeting different sectors and use cases, so finding your edge and taking it step by step is super important. While it might not be easy to get a foothold in the skincare market, there is still a major opportunity. By offering the right products incorporating … Read More
