How a Social Media Marketing Strategy can help you reach your client base

Social media marketing strategy

Around one billion people use Instagram every month, while Facebook has 2.41 billion monthly active users, which makes them both very powerful marketing channels for your business.  Creating a social media marketing strategy that leverages these vast audiences, alongside users of platforms such as Twitter and Snapchat, can help your cosmetics business engage with customers on a more personal level … Read More

How to use Amazon Insights to identify current trends in hair and beauty

How to use Amazon Insights to identify current trends in hair and beauty industry

Collecting data on your customers is the best way to align your products, ingredients, packaging, and marketing strategy with their preferences.  You can do this through the power of consumer analytics, collecting data through website visits, social media interactions, and newsletter opens and clicks. But you can also get direct feedback from your customers on their buying habits and preferences … Read More

Tips for Branding and Selling your Private Label Products

Private Label Products

Today’s savvy consumers can tell the difference between products that are mass-produced, and high-quality private label products. Private label products should be customized and tailored to meet market demands and should use the latest innovations in the industry. You know your customers and you know what they want, but you also need to be able to brand and sell your … Read More

Amazon Optimization to Position your Cosmetic Products: 4 Tips for Success

Amazon Optimization

One of the most important steps in selling cosmetic products on Amazon is optimization for your online shop to get your products on the first page. Otherwise, you risk losing a major opportunity to get sales. More than 80% of Amazon customers never make it past the first page of search results, so positioning is crucial to e-commerce success. Think … Read More

Business Growth Strategies in the Personal Care Industry

Business Growth Strategies

Unilever, L’Oreal, Proctor & Gamble. All these household names were once much smaller companies with a much more narrow product range. But how did they get from their humble beginnings to where they are now? They all employed smart business growth strategies that ensured they were constantly moving forward. Read on for some key strategies you can employ to help … Read More

Working with a Hair Care Manufacturer to Grow your Business

hair care manufacturer

Building a hair care business, launching a new line, or expanding your range of products, is a tough job. That’s why finding the right hair care manufacturer is key. Working with the right manufacturing partner will help you grow your company, make your products more profitable, and further the success of your cosmetic line.  This is especially true in the … Read More

Trends to Watch at Cosmoprof Las Vegas

Cosmoprof Las Vegas

The annual Cosmoprof North America event will take place in Las Vegas on July 28-30. This leading B2B beauty trade show allows companies to discover new beauty brands, hear about product innovations, find new channels for manufacturing, packaging, and distribution, and meet with leading industry professionals and retailers. Last year’s event played host to more than 40,000 attendees from almost … Read More

What You Need to Know About Cosmetic Marketing in Three Points

Cosmetic Marketing

“Build it and they will come” is not a saying that applies to the cosmetics industry. Even if you have created a fantastic, all-natural product, produced in a sustainable and ethical way with beautiful packaging – and ingredients that really work – you won’t get the results you are looking for if you don’t have a cosmetic marketing strategy in … Read More

Market Trends in the Skincare Business

Skincare Business

The skincare business has been growing rapidly, which means increased competition and more fragmentation. Brands that can’t keep up with consumer demands and industry trends risk losing their grip on this crowded market. That’s why we’ve put together a list of market trends in the skincare business to help you understand where the industry is heading and what you should … Read More