You’ve probably heard about superfoods, or seen them on the menu of your favorite cafe, but did you know that some superfoods can empower your skin and hair? For many of us, the term superfood likely conjures up images of avocados or exotic smoothies with unpronounceable ingredients. But there is so much behind the name that we don’t know about. … Read More
The prickly pear, also known as the sabra, opuntia, or barbary, is a cactus native to North America but has also been growing in Israel for more than 100 years. Despite its long history, consumers have only become aware of its amazing properties in recent years. Starting off as green before turning reddish-pink, the prickly pear is a highly nutritious … Read More
In a previous article, we explained the steps you need to take to put together a cosmetic retail business plan, which is a crucial document for any company. Once you’ve put together that business plan, you then need to present it to upper management if you want to get their buy-in. In this article, we will explain the approach you … Read More
A business plan for a cosmetics company can serve several different purposes. If you are just starting out, a business plan can set out the goal of your business, however, if your company is well established, a business plan can also be used to showcase your unique selling point (USP), or how a new product can improve the lives of … Read More
One of the biggest decisions you have to make as a cosmetics company is where to sell your products. Should you sell them online through an e-commerce store or should you go down the traditional route of placing them in a brick and mortar store on main street or in a mall? There’s no doubt that brick and mortar stores … Read More
Around one billion people use Instagram every month, while Facebook has 2.41 billion monthly active users, which makes them both very powerful marketing channels for your business. Creating a social media marketing strategy that leverages these vast audiences, alongside users of platforms such as Twitter and Snapchat, can help your cosmetics business engage with customers on a more personal level … Read More
Collecting data on your customers is the best way to align your products, ingredients, packaging, and marketing strategy with their preferences. You can do this through the power of consumer analytics, collecting data through website visits, social media interactions, and newsletter opens and clicks. But you can also get direct feedback from your customers on their buying habits and preferences … Read More
Understanding your customers and keeping up with the latest consumer trends is more important than ever before. If you want to serve your target audience products that sell, you need to know what consumers are talking about and what matters to them. Then, you can predict what they will want more of in the future. One way that you can … Read More
Unilever, L’Oreal, Proctor & Gamble. All these household names were once much smaller companies with a much more narrow product range. But how did they get from their humble beginnings to where they are now? They all employed smart business growth strategies that ensured they were constantly moving forward. Read on for some key strategies you can employ to help … Read More
Living in Israel –– a country where the sun shines brightly for most of the year –– can have a negative impact on your skin and hair if you don’t look after it. For this reason, Israeli skin care and hair care businesses have worked to develop techniques, manufacturing processes, and standards for innovative cosmetic products. That’s why Israeli skin … Read More
