Building A Business Plan for Cosmetics Companies: From Brainstorming to ROI

Business plan for cosmetics company

A business plan for a cosmetics company can serve several different purposes. If you are just starting out, a business plan can set out the goal of your business, however, if your company is well established, a business plan can also be used to showcase your unique selling point (USP), or how a new product can improve the lives of … Read More

How a Social Media Marketing Strategy can help you reach your client base

Social media marketing strategy

Around one billion people use Instagram every month, while Facebook has 2.41 billion monthly active users, which makes them both very powerful marketing channels for your business.  Creating a social media marketing strategy that leverages these vast audiences, alongside users of platforms such as Twitter and Snapchat, can help your cosmetics business engage with customers on a more personal level … Read More

How to use Amazon Insights to identify current trends in hair and beauty

How to use Amazon Insights to identify current trends in hair and beauty industry

Collecting data on your customers is the best way to align your products, ingredients, packaging, and marketing strategy with their preferences.  You can do this through the power of consumer analytics, collecting data through website visits, social media interactions, and newsletter opens and clicks. But you can also get direct feedback from your customers on their buying habits and preferences … Read More

Business Growth Strategies in the Personal Care Industry

Business Growth Strategies

Unilever, L’Oreal, Proctor & Gamble. All these household names were once much smaller companies with a much more narrow product range. But how did they get from their humble beginnings to where they are now? They all employed smart business growth strategies that ensured they were constantly moving forward. Read on for some key strategies you can employ to help … Read More

Three Advantages of Israeli Skin Care and Hair Care for Your Cosmetics Business

Israeli skin care

Living in Israel –– a country where the sun shines brightly for most of the year –– can have a negative impact on your skin and hair if you don’t look after it. For this reason, Israeli skin care and hair care businesses have worked to develop techniques, manufacturing processes, and standards for innovative cosmetic products. That’s why Israeli skin … Read More

The Market for Vegan Cosmetics in 2019

market for vegan cosmetics

While there’s always been a section of the population that identified as vegan and tried to eat and live accordingly, the market for a wider variety of vegan products has grown remarkably recently thanks to millennials. In particular, vegan cosmetics with their healthy ingredients and cruelty-free practices are attracting attention even outside of the market of those who eat vegan. … Read More

Why Would a 50 Year Old, Family-Run Company Launch a Vegan Line?

Even a company that’s been in business for 50 years can innovate. If these improvements mean tapping into a market that takes advantage of our existing capabilities and philosophy, it’s even better. I’m talking about the changes we’re making at my company, Schwartz Natural Cosmetics. We are a family-run Israeli company focused on bringing ancient mediterranean ingredients to modern hair, … Read More