Superfood Benefits Beyond your Diet


You’ve probably heard about superfoods, or seen them on the menu of your favorite cafe, but did you know that some superfoods can empower your skin and hair? For many of us, the term superfood likely conjures up images of avocados or exotic smoothies with unpronounceable ingredients. But there is so much behind the name that we don’t know about. … Read More

The 5 Best Prickly Pear Benefits for your Skin and Hair

Prickly Pear Benefits

The prickly pear, also known as the sabra, opuntia, or barbary, is a cactus native to North America but has also been growing in Israel for more than 100 years. Despite its long history, consumers have only become aware of its amazing properties in recent years. Starting off as green before turning reddish-pink, the prickly pear is a highly nutritious … Read More

How a Social Media Marketing Strategy can help you reach your client base

Social media marketing strategy

Around one billion people use Instagram every month, while Facebook has 2.41 billion monthly active users, which makes them both very powerful marketing channels for your business.  Creating a social media marketing strategy that leverages these vast audiences, alongside users of platforms such as Twitter and Snapchat, can help your cosmetics business engage with customers on a more personal level … Read More

How to use Amazon Insights to identify current trends in hair and beauty

How to use Amazon Insights to identify current trends in hair and beauty industry

Collecting data on your customers is the best way to align your products, ingredients, packaging, and marketing strategy with their preferences.  You can do this through the power of consumer analytics, collecting data through website visits, social media interactions, and newsletter opens and clicks. But you can also get direct feedback from your customers on their buying habits and preferences … Read More

Tips for Branding and Selling your Private Label Products

Private Label Products

Today’s savvy consumers can tell the difference between products that are mass-produced, and high-quality private label products. Private label products should be customized and tailored to meet market demands and should use the latest innovations in the industry. You know your customers and you know what they want, but you also need to be able to brand and sell your … Read More

Amazon Optimization to Position your Cosmetic Products: 4 Tips for Success

Amazon Optimization

One of the most important steps in selling cosmetic products on Amazon is optimization for your online shop to get your products on the first page. Otherwise, you risk losing a major opportunity to get sales. More than 80% of Amazon customers never make it past the first page of search results, so positioning is crucial to e-commerce success. Think … Read More

Business Growth Strategies in the Personal Care Industry

Business Growth Strategies

Unilever, L’Oreal, Proctor & Gamble. All these household names were once much smaller companies with a much more narrow product range. But how did they get from their humble beginnings to where they are now? They all employed smart business growth strategies that ensured they were constantly moving forward. Read on for some key strategies you can employ to help … Read More

Working with a Hair Care Manufacturer to Grow your Business

hair care manufacturer

Building a hair care business, launching a new line, or expanding your range of products, is a tough job. That’s why finding the right hair care manufacturer is key. Working with the right manufacturing partner will help you grow your company, make your products more profitable, and further the success of your cosmetic line.  This is especially true in the … Read More