While there’s always been a section of the population that identified as vegan and tried to eat and live accordingly, the market for a wider variety of vegan products has grown remarkably recently thanks to millennials. In particular, vegan cosmetics with their healthy ingredients and cruelty-free practices are attracting attention even outside of the market of those who eat vegan. It’s a growing trend that any beauty and cosmetics company would be smart to target.
According to a market report by Grand View Research, the global market for natural, vegan products is growing at an annual rate of 6.8 percent. This is driven by a number of factors including consumers who are educated on the impact their purchases have. Beauty product consumers want to purchase products that not only perform as advertised, but are not tested on animals and have a positive impact on the environment.
In addition to consumer pressure, many countries are now implementing bans on animal testing and taking a closer look at the ingredients that go into consumer products. From the European Union to the state of California, existing and proposed legislation will mean that companies looking to market in these areas will need to pay close attention to the quality of their products and they methods used to test and manufacture cosmetics.
Schwartz Natural Cosmetics is perfectly positioned to rise to this challenge. We’ve long produced body, skin, and hair-care products that were comprised of natural ingredients, many of which are traditionally found in the Mediterranean environment. Putting together our in-house line of vegan products simply meant reviewing every ingredient, as well as our manufacturing process, to ensure our end product is rich with healing capabilities and free of any animal byproducts.
We’re excited about our new line, and the possibilities in further formulating and manufacturing vegan products for our customers. We’ll be at Cosmoprof North America next week to showcase both our in-house line and what we can do for you. Reach out and schedule a demonstration and consultation while you’re at the show or drop by Booth #42219 for a visit!