“Build it and they will come” is not a saying that applies to the cosmetics industry. Even if you have created a fantastic, all-natural product, produced in a sustainable and ethical way with beautiful packaging – and ingredients that really work – you won’t get the results you are looking for if you don’t have a cosmetic marketing strategy in … Read More
The skincare market is competitive by nature, and there is an increasingly wide range of products targeting different sectors and use cases, so finding your edge and taking it step by step is super important. While it might not be easy to get a foothold in the skincare market, there is still a major opportunity. By offering the right products incorporating … Read More
Whether you have product experience already, or you are taking the first steps to succeed in this ever-growing industry, it’s important to know where to begin and what to expect. We’ve narrowed it down to this list of steps that you may want to consider and follow when thinking about how to start a skincare line. Demand for skincare products … Read More
